Creativity is a starting point, not an end goal. Uncontrolled creativity can result in employees losing sight of company goals; controlled creativity, you could argue, is no creativity at all. Eliot Gattegno writes a great article discussing the focus on creativity in the corporate workforce.
In today’s world, having a website is essential. For a nonprofit, it’s not only mandatory to have a website but to have a website that connects existing and potential supporters to your cause. But that can be easier said than done.