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Category: Latest Articles

It’s All About the Blend

Utopia: Work-Life Balance It sounds nice, doesn’t it? We all say we want it, and why wouldn’t you? This whole "work-life balance" thing really does seem to be on everyone's minds. Everyone envisions this perfect 50/50 split between work and personal time, in which you not only complete all that day's work tasks (the perfect employee) but you have enough time left over to be Pinterest Mom. For us working moms who sometimes struggle to wash both our face and hair on the same day, that utopian place is an impossible fairytale. And yet we keep trying to reach that ideal place. And it's not just…

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How to encourage creativity

How to encourage creativity January 15, 2018 Creativity is such a buzz word these days, and as always, the internet is full of useful (ahem!) information. Advice is often directed to corporate workspaces and a manager's responsibility to enable and encourage creativity among her staff. As an entrepreneur, that kind of advice doesn't apply to my situation. Instead, I'm going to include some of the tips that work for me here. There are many definitions of creativity. For the purposes of this article, I'm using the term creativity in a generic problem-solving sense. For me, that's what creativity boils down to: solving problems by finding…

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Traditional office or coworking?

Is the traditional office a thing of the past? October 25, 2017   The traditional office: a place where employees congregate Monday through Friday for  40+ hours per week to produce work for a company. But what’s the benefit to everyone congregating under one roof five days a week, spending much of their living and breathing life within the same four walls? Is the traditional office really the best way to conduct business in the most meaningful and efficient way? It's typically touted as the best way for certain types of business. With the rise of the freelance economy, that may no longer be the…

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How important is it to be creative?

Is being "creative" really all that? Creativity is intelligence having fun. - Albert Einstein creative noun  cre·a·tive Definition of creative (Merriam-Webster) 1:  one who is creative; especially: one involved in the creation of advertisements 2:  creative activity or the material produced by it especially in advertising The current business buzzword (or one of them, anyway) is "creative". Every company wants the next Gmail, or the next Apple phone, or whatever the next big innovation will be. And for the moment, "creativity" and "innovation" seem to be very closely linked. There's even a lot of focus in self-labeling as a "creative" - I've even done it myself occasionally, although with some…

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The best creative tools to use

The best creative tools to use - the short, short list Freelancing looks idyllic from the outside. Working with the best clients, choosing fun projects, determining your own hours and working from home or wherever you like. But there’s a lot that happens under the hood to keep the momentum going. Doing the actual freelance work for your clients never takes up 100 percent of your time. Soon you’ll be swamped with paperwork and admin – writing proposals, drawing up contracts, sending invoices, writing down tasks and managing your workflow. Freelancers are most often one person businesses, which means they’re responsible for everything. Not just designing, or coding, or…

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Design Basics: Always carry a notebook

Design Basics: Always carry a notebook

Source: Basics Product Design 01: Idea Searching, by David Bramston.

The sketchbook and notebook can work effectively in conjunction with each other, providing that sketches can capture the essence of what is being viewed, and the notebook can record it accurately and concisely. A few simple marks or keywords can often record elements that a more sophisticated method of recording would not be able to do. The strength of a line or a metaphor can place an observation with surprising detail, which can be referenced at a later stage with considerable accuracy.

  • Reference
  • Background knowledge
  • Direction & Inspiration

The designer needs to be a sponge for information and needs to be able to explore, analyse and categorise as frequently as possible.