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14 Bells Fine Art Gallery

Name: art gallery Client: 14 Bells Fine Art Gallery Category: small business Website: 14 Bells Fine Art

The logo

This logo design is simple yet dramatic. It also incorporates a reference to the Fort Needham monument, in the Hydrostone area of Halifax. The angle of the “4” includes a simplified silhouette graphic of the monument. 14 Bells Fine Art Gallery is in Hydrostone Market, so the reference is apt.


The fonts were chosen to be contemporary, without being too trendy (which could quickly lead to dated). The simple black and white makes it easy to invert the colours depending on the logo’s use, and doesn’t detract from the colourful art depicted on the gallery’s website.

Fine Art Gallery Website

14 Bells Fine Art Gallery is the newest art gallery in Halifax. Located in the unique and historic Hydrostone Market, its very name and logo are tributes to the Fort Needham monument to the Halifax Explosion of 1917. Cheryl Bell, owner and gallerina extraordinaire, just happens to share the surname.

The website

As a startup business, 14 Bells Fine Art Gallery didn’t need a full-fledged e-commerce website – at least, not yet! In consultation with the owner, we decided to create a website on the platform provided by Shopify. With a great theme, we “turned off” the e-commerce function for now. We also made numerous other customizations in order to provide a gorgeous display of the fine art showcased by the gallery.

One of the primary concerns was that as an e-commerce platform, the default language is all about “products”. Artists balk – and with good reason – at calling their creations such a superficial and rather insulting name. With time and effort, we were able to make sure the language used throughout the site respects both gallery clients and artists alike.

As the business evolves, the site can easily be adapted to add the e-commerce back into the design. With 14 Bells Fine Art Gallery set to open its doors soon in March 2017, we predict a lot of great and wonderful things for this new business.


  • Responsive
  • Mobile-friendly
  • Clean and simple to manage
  • Tons of tech support available
  • Clean and modern design
  • E-commerce functionality
  • Client and sales reports