As a startup business, 14 Bells Fine Art Gallery didn’t need a full-fledged e-commerce website – at least, not yet! In consultation with the owner, we decided to create a website on the platform provided by Shopify. With a great theme, we “turned off” the e-commerce function for now. We also made numerous other customizations in order to provide a gorgeous display of the fine art showcased by the gallery.
One of the primary concerns was that as an e-commerce platform, the default language is all about “products”. Artists balk – and with good reason – at calling their creations such a superficial and rather insulting name. With time and effort, we were able to make sure the language used throughout the site respects both gallery clients and artists alike.